Marketing Campaign Support
Effective marketing strategies to encourage consumers to return unwanted electrical products for reuse and recycling complement our client’s acquisition and retention strategies. Working alongside our client’s marketing teams, Regenersis develops a variety of marketing and promotional material to promote awareness and a clear call to action. This can range from posters, flyers and freepost bags to a full-blown media campaign.
Typically, our marketing experts assist our clients in the development and implementation of marketing campaigns to ensure the greatest number of handsets returned – either through trade-in or donation. We currently work with our clients to project positive communications messages to consumers via media participation, sales promotion, news, television documentaries and more.
Click here to see examples:
Vodafone
Give your old mobile a second life
Voda's Recycling Initiative – Mobile Marketing Magazine
Why old phones mean new opportunities – LIFE issue 20 (pdf)
How to make money from WEEE – PC Magazine
Orange
Recycle your old mobile phone
Waste and Recycling
T-Mobile
T-Mobile Recycle – Mobile Business Magazine
Corporate Social Responsibility
Children in Need
Children in Need – BBC
BBC Children in Need appeal, reused & recycled on – Product-Reviews
Pudsey parties at London Transport Museum – TFL
Recycle your old mobile for Pudsey – BBC
Pudsey and council staff join forces to raise £1,600 – Warwickshire News
Apple
Green groups shine light on safety of Apple iPhone – TimesOnline


